Monday, December 14, 2009

Die in a Fucking Fire

Safe Auto commercials.

Nothing sends me into a blinding rage more than a Safe Auto insurance commercial. Whether they're reusing old footage from their 80's advertising campaign or its a new batch of hopelessly low budget, hokey commercials send me into a fury like no other.

Perhaps my expectations from advertising have been raised by more entertaining commercials. Jack in the Box, GEICO, and recently Sony have released commercials that are actually entertaining (to me at least, you might hate them). Maybe Safe Auto just can't move with the times and didn't hire an advertising consultant that was aware that commercials don't work if they make you change the channel.

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